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Test your GDPR readiness.

Per May 25th, 2018, the General Data Protection Regulation (GDPR) will become active. From then on, EU will have one privacy law for all member states, which overwrites existing in-country laws. What exactly does this change mean for event organisations? As event organisations, you deal with personal data. All information about an identified or identifiable…

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Being relevant through 360° customer view

One thing that is often mentioned in current marketing strategies is a 360°customer view. But what does that actually mean? And what does it look like when put into practice? We like to know as much as possible about a person. And then use that data to determine what kind of customer it is, or…

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