Posts by Hein Hofman

A new We Cross

Build for what’s next Over the past year we have rebuilt We Cross from scratch. Thanks to a new, improved, and serverless data warehouse we are now scalable, and able to realise big performance improvements. Even with complex selections from the database. Based on user feedback, we redesigned the interface. Faster, simpler and with a…

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We Cross wins award for best CRM / data tool

We Cross wins award for best CRM / data tool

We Cross has won the Ticketing Technology Award for Best CRM / Data Tool! The winners were announced by the Ticketing Technology Forum. With the awards, they want to reward leadership, innovation and performance in the global ticketing industry. The jury was unanimous, We Cross is the marketing solution for events. A quote from the…

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Test your GDPR readiness.

Per May 25th, 2018, the General Data Protection Regulation (GDPR) will become active. From then on, EU will have one privacy law for all member states, which overwrites existing in-country laws. What exactly does this change mean for event organisations? As event organisations, you deal with personal data. All information about an identified or identifiable…

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Being relevant through 360° customer view

One thing that is often mentioned in current marketing strategies is a 360°customer view. But what does that actually mean? And what does it look like when put into practice? We like to know as much as possible about a person. And then use that data to determine what kind of customer it is, or…

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What makes We Cross Unique? an interview with founder Hein Hofman

What makes We Cross Unique? an interview with founder Hein Hofman

What sets us apart in the industry and what about our plans for the future? An interview with Managing Director Hein Hofman by Ticketing Business Forum. There’s nothing we like better at the Forum than finding industry disruptors, nurturing innovation, and supporting new businesses in their quest to break the international market. The very clever…

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Better insight in your campaigns? Use UTM Tags

You create the basis for a successful marketing campaign with the proper setup in Google Analytics. Use UTM codes for all your campaigns to see how your campaigns perform. This allows you to keep track of sales from the start – (like a Facebook post, email or even a brochure) to the end (the conversion…

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Understand your event visitors better with big data

You hear it everywhere, big data is the thing you need. But what is big data and how do you use it? In our marketing application, we combine all your data with public data and we place this in the correct sequence of events, public and campaigns. This blog post describes how this data can…

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